Legal
Privacy policy
Last updated: 11 November 2026
This page explains what personal data Fulcrum Social collects, why, and what you can do about it. Fulcrum Social is run by Oli Cruse in East Sussex, UK. If you have a question, email [email protected].
What we collect
When you fill in a form on this site, such as the OTA commission calculator sign-up, we collect your first name, your email address and where you found us (for example LinkedIn or this website).
When you book a Direct Booking Review, we collect the details you enter in the booking form, such as your name, email, phone number and business name, plus anything you tell us on the call.
We also collect business contact details from public sources, such as hotel websites, Google listings and LinkedIn, so we can contact hotels and spas we think we can help. This is limited to work contact details.
Our site uses Google Analytics to see how many people visit and which pages they read. It sets cookies and records things like the pages you view and the device you use. It does not tell us who you are.
Our emails can record whether they were opened and which links were clicked.
Why we use it
- To send you what you asked for, like the calculator link.
- To send a few follow-up emails about direct bookings. Every email has an unsubscribe link.
- To run and follow up on Direct Booking Reviews.
- To contact businesses about our services, based on our legitimate interest in finding new clients.
- To understand how the site is used so we can improve it.
We don't sell your data and we don't share it with anyone for their own marketing.
Who handles it for us
HighLevel runs our website, forms, booking calendar, contact records and emails. Google provides our email and Google Analytics. Both may store data outside the UK, including in the US. Where that happens, they use the safeguards UK data protection law requires.
How long we keep it
If you sign up for the calculator or other emails, we keep your details until you unsubscribe, or for two years after we last hear from you.
Records of Direct Booking Reviews and client work are kept for up to six years for business and tax records.
Business contact details from public sources are deleted if you ask us to stop, or after two years with no reply.
Your rights
You can ask to see the data we hold about you, correct it, delete it, or stop us using it for marketing. Email [email protected] and we'll reply within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If we change this policy, we'll update this page and the date at the top.