Resources

The Direct Booking Journal

Practical guides for luxury hotels and hotel spas on winning more direct bookings, paying less OTA commission and turning social media into a booking channel.

How to Reduce OTA Dependency and Get More Direct Bookings

How to Reduce OTA Dependency and Get More Direct Bookings

How to Reduce OTA Dependency and Get More Direct BookingsOli Cruse
Published on: 26/10/2026

A step-by-step guide for luxury hotels and hotel spas to reduce OTA dependency, pay less commission and win more direct bookings.

Does Social Media Drive Hotel and Spa Bookings? (A 90-Day Framework)

Does Social Media Drive Hotel and Spa Bookings? (A 90-Day Framework)

Does Social Media Drive Hotel and Spa Bookings? (A 90-Day Framework)Oli Cruse
Published on: 26/10/2026

Yes, if it runs as a booking channel. A 90-day Audit, Build, Optimise framework for luxury hotels and hotel spas that want more direct bookings.